Video Editor · Content Strategist · AI Content Systems

Content that turns viewers into buyers.

I don't just cut footage — I engineer attention. Retention-first editing, sharp positioning, and AI-powered content systems that move people from the scroll to the sale.

Book a call See the work Available weekdays · 9am–4pm (GMT+1)
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Retention-first editing Content strategy Positioning that sells Shortform & longform Research-backed breakdowns AI content systems Story-driven cuts Workflow automation

Selected work

Every cut has a job: hold attention, build trust, drive action. Browse by category.

Creators I've worked with

A combined audience of 919k+ followers across niches.

Jamesburttofficial
J
Jamesburttofficial
22k followers
abccapitalgroup
A
abccapitalgroup
16.4k followers
Joinyuzu
Y
Joinyuzu
17.8k followers
thetradinggeek
T
thetradinggeek
117k followers
sundaeschool
S
sundaeschool
163k followers
O
onlyfyzn
12.2k followers
P
paulkelbie
31.6k followers
B
buildyourecombrand
279k followers
D
dannyallenpage
60k followers
M
match
200k followers

What I do

Three crafts, one goal — content that converts.

( 01 )

Video Editing

Years of experience shaping raw footage into edits people can't scroll past. Pacing, sound design, and story structure built around how attention actually works.

  • Shortform — Reels, TikToks, Shorts engineered for retention
  • Longform — YouTube videos that keep watch time high
  • Hooks, pacing & sound design tuned to the platform
  • Motion graphics & captions that amplify, never distract
( 02 )

Content Strategy

Great edits on the wrong idea still lose. I help clients decide what to make and why it will land — before a single frame is cut.

  • Content research — what's working in your niche, and why
  • Positioning — a voice and angle competitors can't copy
  • Breakdowns — frame-by-frame analysis of top performers
  • Repeatable content systems, not one-off wins
( 03 )

AI Content Systems

Strategy and editing create the wins — systems make them repeatable. I help businesses build AI-assisted content engines that scale output without scaling headcount.

  • AI-powered research & ideation pipelines for your niche
  • Repurposing systems — one video becomes many assets
  • Automation workflows that remove the manual busywork
  • Brand-voice guardrails so AI output still sounds like you

How it works

A simple, proven path from first call to published content.

01

Discovery

We talk goals, audience, and what "working" looks like for you. No jargon, no fluff.

02

Strategy

Research and positioning first — so every video has a clear job before it's made.

03

The Edit

Retention-first cuts with hooks, pacing, and sound built for the platform they'll live on.

04

Refine & Scale

We review performance, sharpen what works, and systemize it with AI so it scales.

What clients say

Fortune doesn't just edit — he thinks about why someone should keep watching. Our retention jumped within the first month, and for the first time our content actually started bringing in leads instead of just views.

★★★★★
— Founder, 7-figure ecom education brand

We handed him messy raw footage and a vague idea. He came back with a positioning angle, a content plan, and edits that felt sharper than agencies charging three times as much. Booked him again before the first project even ended.

★★★★★
— CMO, trading & finance firm

The edits are clean, fast, and on-brand — but the real value is the strategy behind them. He broke down exactly what was working in our niche and built us a system we still use every week.

★★★★☆

I've spent years behind the timeline — long enough to know that the edit is only half the battle.

The other half is strategy: knowing what to make, who it's for, and why they should care. That's why my clients don't just get an editor — they get a partner who studies their niche, sharpens their positioning, and breaks down exactly what makes content perform.

If you want videos that look beautiful and pull their weight commercially, we should talk.

7+Years editing
100sVideos delivered
3-in-1Editor · strategist · AI systems
Let's build something that sells

Your next customer is one video away.

Book a free call — we'll look at your content, find the gaps, and map out exactly what to fix first. No pressure, no obligation.

Calls available weekdays · 9:00am – 4:00pm (GMT+1)